The largest number of respondents wear it on special occasions! How often do you wear perfume?” survey.

2024/08/23

The largest number of respondents wear it on special occasions! How often do you wear perfume?” survey. (2024/08/23)


Survey Summary

We conducted a nationwide survey of men and women in their 20s to 50s who use perfume on a regular basis, asking the question, “How often do you wear perfume?” The following is the results of the survey.

subject of an investigation Men and women in their 20s to 50s nationwide
Number of responses 100
study period August 19, 2024 - August 20, 2024
method of investigation Internet survey

Respondent Attributes

Gender

Age

Pref

Job

 

The largest number of respondents wear perfume several times a month and on special occasions!

The largest number of respondents wear perfume several times a month and on special occasions!

every day: 14
4-6 times a week: 26
1-3 times a week: 25
Several times a month: 35

Below is a summary of the reasons for each.

《every day》
  • I like wearing perfume because it has become a habit and I feel uncomfortable unless I wear it every day, and wearing my favorite fragrance makes me happy. (40s/Female/Fukuoka/Housewife)
  • I like perfume, and I put it on before going out as part of my daily routine. (30s/Female/Nagano/Full-time employee)
  • I am very concerned about the smell of sweat, so I use perfume a lot this season to counteract it. (30s/Male/Kanagawa Prefecture/Self-employed, freelance)
  • Wearing perfume has become a habit, and I feel uncomfortable without it. I use perfume every day because it has become a routine, just like wearing clothes. (50s/Female/Aichi/Part-time job)
  • As an adult etiquette, I wear only the amount that does not cause discomfort to others. (30's/Male/Tokyo/Full-time employee)
  • I am concerned about sweat and body odor, and I consider it etiquette and manners. I can work comfortably when I am wearing a good fragrance. (40s/Female/Tokyo/Full-time employee)
  • I sweat easily and am concerned about the smell, so I wear perfume when I go out. (30s/Female/Osaka/Full-time employee)
  • I feel bad if I don't wear perfume (20's/Female/Miyagi Prefecture/Part-time worker)

 

《4-6 times a week》
  • I wear perfume only when I am at work. I don't wear it on my days off. (30s/Female/Ishikawa Prefecture/Self-employed, freelance)
  • I wear it on days when I have to work (30's/Male/Hiroshima Prefecture/full-time employee)
  • Basically, I wear it when I go out for work or play (40's/Female/Company Employee/Full-time employee)
  • I wear it to the extent that it is not offensive to others because I work in contact with people and I am getting to an age where I am prone to smell, especially during this season. (30's/Male/Tokyo/Full-time employee)
  • I use the smell of perfume (my favorite scent) to change my mind. When I am at work, I put on my perfume for work and say, “All right! I'm going to work hard! And. So I always wear it five times a week. And sometimes, on my days off, I put on a soft, fruity perfume that is different from my work perfume, and enjoy my days off to the fullest. (30s/Female/Osaka/Full-time employee)
  • I am concerned about my body odor when I go out, so I wear this much for a few days. (40s/Male/Nagasaki Prefecture/Self-employed, freelance)
  • I wear it when I go out so that people around me will not be offended by my body odor. (40s/Male/Tokyo/Part-time job)
  • I do not wear it when I am at home, such as on holidays, but only when I go out.(40s/Male/Tokyo/Part-time job)

 

《1-3 times a week》
  • I don't wear it on weekdays because I work. When I am on vacation, I wear it to be healed by my favorite fragrance. (30s/Female/Tokushima Prefecture/full-time employee)
  • I don't wear it when I am at work, but when I am not at work, I wear it about twice a week because I want my favorite fragrance to lift my mood. (20s/Female/Nagano Prefecture/Self-employed, freelance)
  • I wear it when I am off on non-work days. I cannot wear it at work. (20s/Female/Fukuoka/Full-time employee)
  • I don't wear it when I work on weekdays and basically wear it on weekends. (30's/Male/Aichi/Full-time employee)
  • I don't wear it on days when I have to work, so I enjoy it on holidays when I go out (40s/Female/Osaka Prefecture/Self-employed, freelance)
  • I wear it mainly on days off work, so I wear it about twice a week on average. (30's/Female/Hokkaido/Full-time employee)
  • I don't wear it during work (I think some people don't like it), but I wear it when I go out privately on holidays or after work. (40s/Female/Shimane Prefecture/Self-employed, freelance)
  • I have a boss who hates perfume on weekdays when I have to work, so I wear perfume on weekends when I am off work and go out. (40s/Male/Chiba/Full-time employee)

 

《Several times a month》
  • I only wear it on special occasions when I want to be more fashionable than usual, such as when I have an appointment to meet someone important. (30s/Female/Tokyo/Housewife)
  • Because I want to feel special on special occasions (30's/Female/Hyogo/Full-time employee)
  • I wear it only on special occasions such as trips and outings to lift my mood (30s/Female/Chiba/full-time housewife)
  • I have been wearing it since I was young when I go out for fun on long trips. I feel like wearing it to make me feel special. (50s/Female/Hyogo/Housewife)
  • For special occasions (50s/Male/Osaka/Full-time employee)
  • I don't usually use it because I have children, but I wear it a few times a month when I go out with my husband(20s/Female/Hokkaido/unemployed)
  • I only wear it when I have a date on a holiday. I usually don't wear perfume at work because I feel it would be smelly harassment. (30s/Male/Tottori/Full-time employee)
  • I only wear it when going on a date with a woman (30's/Male/Saitama/Full-time employee)
  • I only wear it when meeting friends or on dates, so I don't have many opportunities to wear perfume. (20s/Female/Hokkaido/unemployed)
  • I feel like wearing perfume when I am excited, such as when I go out for shopping or meet friends. I put it on a few times a month. (40s/Female/Tottori/Self-employed, freelance)
  • I usually cannot wear it to work, so I wear it when I go out with friends on weekends or when I go shopping. Wearing perfume makes me feel good, so I often wear it on weekends and holidays. (30s/Female/Shiga Prefecture/Part-time job)
  • I usually only go out part-time or for neighborhood shopping, but I wear perfume when I go out a few times a month. I have a favorite perfume that I used to wear every day when I was working full time, but since I started working part-time, I don't have the chance to wear it anymore, so I try to wear it when I go out farther than usual or go shopping outside the supermarket. (40s/Female/Hokkaido/Part-time job)

summary

A survey of regular perfume wearers on how often they wear perfume revealed that 14% wear perfume “daily,” 26% “4 to 6 times a week,” 25% “1 to 3 times a week,” and 35% “several times a month,” with the largest percentage of respondents wearing perfume several times a month.

Those who answered “Everyday” and “4 to 6 times a week” were most likely to say “Because it is a habit,” “Because it is good grooming etiquette,” and “Because I am concerned about my body odor,” indicating that about 40% of the respondents use perfume on a daily basis.

More than half of the respondents who use perfume “several times a month” or “1-3 times a week” wear it on “special occasions” such as trips, outings, and dates, when they want to make a special impression.

While perfume is used as an everyday etiquette, we found that more people use it to create a special occasion.

《Citation and Reproduction of Survey Results》

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