The largest number of respondents wear it on special occasions! How often do you wear perfume?” survey. (2024/08/23)
Survey Summary
We conducted a nationwide survey of men and women in their 20s to 50s who use perfume on a regular basis, asking the question, “How often do you wear perfume?” The following is the results of the survey.
| subject of an investigation | Men and women in their 20s to 50s nationwide |
| Number of responses | 100 |
| study period | August 19, 2024 - August 20, 2024 |
| method of investigation | Internet survey |
Respondent Attributes
Gender
Age
Pref
Job
The largest number of respondents wear perfume several times a month and on special occasions!
The largest number of respondents wear perfume several times a month and on special occasions!
every day: 14
4-6 times a week: 26
1-3 times a week: 25
Several times a month: 35
Below is a summary of the reasons for each.
《every day》
- I like wearing perfume because it has become a habit and I feel uncomfortable unless I wear it every day, and wearing my favorite fragrance makes me happy. (40s/Female/Fukuoka/Housewife)
- I like perfume, and I put it on before going out as part of my daily routine. (30s/Female/Nagano/Full-time employee)
- I am very concerned about the smell of sweat, so I use perfume a lot this season to counteract it. (30s/Male/Kanagawa Prefecture/Self-employed, freelance)
- Wearing perfume has become a habit, and I feel uncomfortable without it. I use perfume every day because it has become a routine, just like wearing clothes. (50s/Female/Aichi/Part-time job)
- As an adult etiquette, I wear only the amount that does not cause discomfort to others. (30's/Male/Tokyo/Full-time employee)
- I am concerned about sweat and body odor, and I consider it etiquette and manners. I can work comfortably when I am wearing a good fragrance. (40s/Female/Tokyo/Full-time employee)
- I sweat easily and am concerned about the smell, so I wear perfume when I go out. (30s/Female/Osaka/Full-time employee)
- I feel bad if I don't wear perfume (20's/Female/Miyagi Prefecture/Part-time worker)
《4-6 times a week》
- I wear perfume only when I am at work. I don't wear it on my days off. (30s/Female/Ishikawa Prefecture/Self-employed, freelance)
- I wear it on days when I have to work (30's/Male/Hiroshima Prefecture/full-time employee)
- Basically, I wear it when I go out for work or play (40's/Female/Company Employee/Full-time employee)
- I wear it to the extent that it is not offensive to others because I work in contact with people and I am getting to an age where I am prone to smell, especially during this season. (30's/Male/Tokyo/Full-time employee)
- I use the smell of perfume (my favorite scent) to change my mind. When I am at work, I put on my perfume for work and say, “All right! I'm going to work hard! And. So I always wear it five times a week. And sometimes, on my days off, I put on a soft, fruity perfume that is different from my work perfume, and enjoy my days off to the fullest. (30s/Female/Osaka/Full-time employee)
- I am concerned about my body odor when I go out, so I wear this much for a few days. (40s/Male/Nagasaki Prefecture/Self-employed, freelance)
- I wear it when I go out so that people around me will not be offended by my body odor. (40s/Male/Tokyo/Part-time job)
- I do not wear it when I am at home, such as on holidays, but only when I go out.(40s/Male/Tokyo/Part-time job)
《1-3 times a week》
- I don't wear it on weekdays because I work. When I am on vacation, I wear it to be healed by my favorite fragrance. (30s/Female/Tokushima Prefecture/full-time employee)
- I don't wear it when I am at work, but when I am not at work, I wear it about twice a week because I want my favorite fragrance to lift my mood. (20s/Female/Nagano Prefecture/Self-employed, freelance)
- I wear it when I am off on non-work days. I cannot wear it at work. （20s/Female/Fukuoka/Full-time employee)
- I don't wear it when I work on weekdays and basically wear it on weekends. (30's/Male/Aichi/Full-time employee)
- I don't wear it on days when I have to work, so I enjoy it on holidays when I go out (40s/Female/Osaka Prefecture/Self-employed, freelance)
- I wear it mainly on days off work, so I wear it about twice a week on average. (30's/Female/Hokkaido/Full-time employee)
- I don't wear it during work (I think some people don't like it), but I wear it when I go out privately on holidays or after work. (40s/Female/Shimane Prefecture/Self-employed, freelance)
- I have a boss who hates perfume on weekdays when I have to work, so I wear perfume on weekends when I am off work and go out. (40s/Male/Chiba/Full-time employee)
《Several times a month》
- I only wear it on special occasions when I want to be more fashionable than usual, such as when I have an appointment to meet someone important. (30s/Female/Tokyo/Housewife)
- Because I want to feel special on special occasions (30's/Female/Hyogo/Full-time employee)
- I wear it only on special occasions such as trips and outings to lift my mood (30s/Female/Chiba/full-time housewife)
- I have been wearing it since I was young when I go out for fun on long trips. I feel like wearing it to make me feel special. (50s/Female/Hyogo/Housewife)
- For special occasions (50s/Male/Osaka/Full-time employee)
- I don't usually use it because I have children, but I wear it a few times a month when I go out with my husband(20s/Female/Hokkaido/unemployed)
- I only wear it when I have a date on a holiday. I usually don't wear perfume at work because I feel it would be smelly harassment. (30s/Male/Tottori/Full-time employee)
- I only wear it when going on a date with a woman (30's/Male/Saitama/Full-time employee)
- I only wear it when meeting friends or on dates, so I don't have many opportunities to wear perfume. (20s/Female/Hokkaido/unemployed)
- I feel like wearing perfume when I am excited, such as when I go out for shopping or meet friends. I put it on a few times a month. (40s/Female/Tottori/Self-employed, freelance)
- I usually cannot wear it to work, so I wear it when I go out with friends on weekends or when I go shopping. Wearing perfume makes me feel good, so I often wear it on weekends and holidays. (30s/Female/Shiga Prefecture/Part-time job)
- I usually only go out part-time or for neighborhood shopping, but I wear perfume when I go out a few times a month. I have a favorite perfume that I used to wear every day when I was working full time, but since I started working part-time, I don't have the chance to wear it anymore, so I try to wear it when I go out farther than usual or go shopping outside the supermarket. (40s/Female/Hokkaido/Part-time job)
summary
A survey of regular perfume wearers on how often they wear perfume revealed that 14% wear perfume “daily,” 26% “4 to 6 times a week,” 25% “1 to 3 times a week,” and 35% “several times a month,” with the largest percentage of respondents wearing perfume several times a month.
Those who answered “Everyday” and “4 to 6 times a week” were most likely to say “Because it is a habit,” “Because it is good grooming etiquette,” and “Because I am concerned about my body odor,” indicating that about 40% of the respondents use perfume on a daily basis.
More than half of the respondents who use perfume “several times a month” or “1-3 times a week” wear it on “special occasions” such as trips, outings, and dates, when they want to make a special impression.
While perfume is used as an everyday etiquette, we found that more people use it to create a special occasion.
《Citation and Reproduction of Survey Results》
Copyright of this report is owned by Normalism, Inc. When quoting or reprinting this report, please link to "Fragrance OEM Search" ( https://fragrance-oem.com/en ) and indicate the source of the report. Quoting or reproducing the survey in whole or in part with modification is prohibited.