The largest number of respondents purchase their perfume in department stores and department stores! A survey of “Where do you buy your perfume?” Survey of “Where do you buy your perfume?

《department store》

• I want to buy at places where I don't go on a daily basis as much as possible because they are not necessities of life. I buy at places where customer service is courteous because I am looking for a sense of spiritual fulfillment. (50s / Female / Shizuoka / Housewife)
• I often pass by a department store by chance, and when I try the fragrance, I like it and end up buying it. (40s / Female / Hokkaido / Part-time job)
• Because the stores house a variety of brands, it is easy to compare products, and I can buy genuine products with peace of mind. (40s / Male / Saitama / Self-employed, freelance)
• I can select items while talking with the store staff about the latest fashions. (30s / Male / Okayama / Full-time employee)
• I want to see if there is a new fragrance on the market that I like better than the one I am using now, and I want to confirm it by smelling the actual product. (30s / Female / Hyogo / Housewife)
• Department stores and department stores allow me to visit many brands at once. (30s / Female / Niigata / Part-time job)
• I would like to try different scents in a calm place. I think department stores have better storage conditions. (30s / Female / Tokyo / Housewife)
• You can see a variety of perfumes of different brands. If you go to a department store, you don't have to worry about fake products. (40s / Female / Kanagawa / Full-time employee)

• I have a certain brand of perfume that I use, and department stores have a better selection. (40s / Female / Aichi / Full-time employee)
• Because they have well-known brands and the quality is reliable. (40s / Female / Tokyo / Temporary staff, contract employee)
• Because there is a store of my favorite perfume brand in the department store closest to my house. (20s / Female / Aichi / Dispatched worker, Contract worker)
• I can try out perfumes at my leisure. (50s / Male / Hyogo / Full-time employee)
• Because I want to finish it while I am shopping for other things. (30s / Male / Oita / Full-time employee)
• I want to check the fragrance, so I buy it at authorized stores such as department stores. (50s / Female / Chiba / Self-employed, freelance)
• Because I can obtain perfumes of excellent quality (50s / Male / Ibaraki / Full-time employee)
• Because I can receive face-to-face explanations at the store. (50s / Male / Hokkaido / Public employee)
• Because the cosmetics section is wide and easy to see, so I can try different kinds of products and buy them. (50s / Female / Osaka / Part-time job)
• I can try and buy various perfumes. Department stores and department stores make me feel a little more luxurious. (40s / Female / Fukuoka / Part-time job)
• I don't like to be approached or recommended by store clerks, so I often choose a place where I can choose slowly by myself. (30s / Female / Osaka / Full-time employee)
• Because I try the smell first at a department store before I buy it (20s / Male / Tokyo / Full-time employee)
• I want to feel special and buy genuine products. (30s / Female / Hokkaido / Self-employed, freelance)
• Because there are many different kinds. (40s / Female / Hyogo / Unemployed)
• There are a wide variety of products. I'm worried about fakes at other stores. (40s / Female / Tokyo / Full-time employee)
• Because I wanted a Depakos perfume (20s / Female / Osaka / Temporary staff, Contract Worker)
• Because it is easy to purchase at places I personally frequent (20s / Female / Tokyo / Student)
• Because I can try them at the cosmetics counter and buy regular products (30s / Female / Mie / Full-time employee)
• I like the luxurious atmosphere (20s / Female / Tokyo / Part-time job)
• There are many varieties, so I can compare different fragrances, and I can choose slowly without being served. (30s / Female / Fukuoka / Housewife)
• I guess it's the peace of mind of not buying inferior products. (40s / Female / Tottori / Self-employed, freelance)
• There are only a limited number of places that sell them (30's / Female / Akita / Full-time employee)
• There are many kinds of perfumes sold, and it is suitable for finding a fragrance that I like. (30s / Female / Kanagawa / Part-time job)
• If I go to a department store, I can see various brands of perfumes at once there, and I can buy the ones I like. (20s / Female / Kyoto / Student)
• Because department stores and department stores sell many high-brand perfumes. (20s / Female / Tokyo / Part-time job)
• I have been buying at department stores for a long time (40s / Male / Tokyo / Self-employed, freelance)
• Because it contains my favorite brand (20s / Female / Miyagi / Part-time job)
• Because they can smell it while consulting with the staff (30s / Female / Tokushima / Housewife)
• Because I can buy with peace of mind in department stores (30s / Female / Kanagawa / Housewife)
• It is to check the fragrance by myself at the store and buy it. (50s / male / Aichi / unemployed)

《discount store》

• I buy them at my local Don Quijote. The reason is that I don't have to worry about being seen even if I spend a long time trying out the testers and worrying about them, and the price is low. (40s / Female / Tokyo / Housewife)
• Perfume is expensive, so I buy it at discount stores so that I can get it as cheaply as possible. I am happy to find a wide variety of products. (50s / Female / Akita / Housewife)
• The main reason is that large discount stores have a wide lineup and prices are relatively reasonable. (30s / Male / Fukuoka / Full-time employee)
• I think the contents and quality are the same, so I buy it at the place that sells it at the lowest price. (30s / Female / Fukuoka / Part-time job)
• It is easy to enter, and since it is in a neighborhood, it is easy to stop by when you come here for other business. (30s / Female / Fukuoka / Housewife)
• Even if I like the fragrance when I try it, I may not like it when I actually use it, and I may not be able to finish it. (30s / Female / Chiba / Housewife)
• I go to discount stores because I can buy perfume at a discount. I am satisfied with the stores I go to because they have a wide selection. (50s / Male / Wakayama / Full-time employee)

• Because it is reasonably priced. (40s / Female / Hyogo / Self-employed, freelance)
• Because I have an image that I can buy brand-name goods at a lower price than usual (40s / Female / Ehime / Housewife)
• I have some goods (20's / Male / Tokyo / Full-time employee)
• I often buy them at stores in Donki and Aeon stores because they are inexpensive. (30s / Female / Kanagawa / Self-employed, freelance)
• It is because it is affordable and I can smell and choose without hesitation. (30s / Male / Kanagawa / Full-time employee)
• I can go there anytime and smell the fragrance (50s / Female / Ibaraki / Part-time job)
• Because they often sell perfumes at a much lower price than the regular price. (40s / Male / Saitama / Self-employed, freelance)
• I think it is better at discount stores because it is cheaper and I can try sample smells. (30s / Male / Aomori / Full-time employee)
• I choose it because I want to use the trial to purchase from among relatively inexpensive options. (40s / Female / Shiga / Housewife)
• Because brand-name products are cheaper (30s / Female / Kanagawa / Housewife)
• Because I think it is the cheapest (20s / Female / Hiroshima / Full-time employee)
• Because discount stores have a wider variety (30's / Female / Tokyo / Part-time job)
• I usually go shopping at discount stores. I love the perfume section there and often buy perfumes. (40s / Female / Hyogo / Part-time job)
• The perfume section of discount stores smells so good that I end up picking it up and buying it. (40s / Male / Nagasaki / Self-employed, freelance)
• To purchase at a low price. (40s / Female / Hyogo / Part-time job)
• Because it is easier to buy than at specialty stores. (40s / Male / Kanagawa / Self-employed, freelance)
• Because I can get it at a slightly lower price than the regular price (30s / Male / Shizuoka / Full-time employee)

《specialty stores／directly managed stores》

• I have a favorite brand, and I buy it while looking at new releases and other items under direct management. I sometimes go to department stores, but I only look for a good brand other than the one I usually use. (30s / Female / Hyogo / Housewife)
• The first time I bought perfume was at a specialty store, so I have been using them since then. (20s / Male / Hokkaido / Full-time employee)
• It is the most convenient place to buy perfumes because there is a wide range of perfumes and I can find what I want quickly, and I can get a discount. (40s / Female / Tokyo / Full-time employee)
• I buy at brand-name stores. There are various brands of perfumes, and many of them are reasonably priced. (40s / Female / Hiroshima / Housewife)
• If you go to a directly-managed store, almost all kinds of fragrances are available, and there is no need to go out of stock or wait for imports to arrive, and you can get the fragrance you want right away. (40s / Female / Tokyo / Full-time employee)
• Because it is a regular product, there is a wide variety, and I can try many different kinds (40s / Female / Osaka / Self-employed, freelance)
• I have sensitive skin, so I buy from stores that sell natural cosmetics and other products. They sell perfumes that are gentle on the skin, and I can try them out. (40s / Female / Chiba / Part-time job)

• I bought it because I wanted to try different fragrances (20s / Female / Osaka / Temporary staff, Contract worker)
• Because I can be assured that the quality is reliable (40s / Female / Tottori / Part-time job)
• Because I want to make a purchase after hearing a lot of stories from knowledgeable staff at a specialty store. (40s / Male / Tokyo / Full-time employee)
• I feel secure in knowing that we are dealing with genuine products in fresh condition. (40s / Female / Fukushima / Full-time employee)
• Because I can actually smell the fragrance (40s / Male / Shizuoka / Full-time employee)
• Because I can check the fragrance at the store. (50s / Female / Aichi / Housewife)
• Because there is a wide selection (30s / Male / Kanagawa / Self-employed, freelance)
• Because I can take my time and choose what I like. (50s / Female / Tokyo / Housewife)
• I often buy cosmetics in addition to my purchases, so I buy them at specialty stores (40s / Female / Hyogo / Unemployed)
• Because of the high quality and availability of authentic products. (40s / Male / Yamagata Prefecture / Company management, executive)
• I check the fragrance before I buy. I use testers at directly-managed stores and search until I find my favorite. (50s / Female / Wakayama / Self-employed, freelance)

《drugstore》

• Since I can also buy food, I mostly go to drugstores for ease of use. (50s / Female / Kumamoto / Housewife)
• Drugstores are reasonable and have many stores. (20s / Male / Hiroshima / Full-time employee)
• Because I can buy it at a lower price than the regular price and get points. (50s / Female / Nagasaki / Housewife)
• Because it is cosmetically pleasing and I can try various products. Also, there are testers so I can choose my favorite fragrance. (30s / Female / Mie / Housewife)
• Because I am not particularly particular about perfumes, so I prefer places where I can easily buy them. (30s / Male / Aichi / Full-time employee)
• Because I always go there on weekends and it is easy to find detergent and other items while shopping. (40s / Female / Aomori / Housewife)
• Because it is a little more affordable. (40s / Female / Ehime / Full-time employee)
• Because I can easily try and buy them without any tension. (30s / Female / Okayama / Full-time employee)

• Because there are testers and I can buy them in the neighborhood at a reasonable price. (40s / Female / Saitama / Housewife)
• Because they sell a lot of good quality products for a low price. (40s / Male / Saitama / Full-time employee)
• Because it is easy to buy in the neighborhood (30s / Male / Tokyo / Full-time employee)
• Because I can buy it while shopping for daily necessities (30s / Female / Nagasaki / Housewife)
• It is easy to go to because it is in my neighborhood and I can buy it at a reasonable price. (30s / Female / Tokyo / Part-time job)
• Because I can actually hold it in my hand and see it (20s / Male / Kyoto / Student)
• The testers are placed so that I can check the fragrance before purchasing. (30s / Female / Akita / Full-time employee)

《other》

• I buy them in duty free stores. I often buy fragrances that I can wear on my travels as a commemoration of my combined travel moods. (40s / Male / Shizuoka / Full-time employee)
• I buy them at pop-up stores because I don't know where else I can buy them. (30s / Female / Yamanashi / Full-time employee)