The most common choice is duration! In the “What other things besides fragrance are important to you when buying perfume?” survey. (2024/09/27)
Survey Summary
We conducted a nationwide survey of men and women in their 20s to 50s, asking “What do you consider important when purchasing perfume other than fragrance?” The following is the results of the survey.
People surveyed | Men and women in their 20s to 50s nationwide |
Number of answers | 100 |
date of survey | 2024/09/24 |
method of investigation | Internet survey |
Respondent Attributes
gender
age
prefectures
job
The most common choice is by duration!
What do you consider important when buying perfume other than fragrance?
(duration: 29 price: 25 package: 18 brand: 17 capacity: 10 other: 1 )
Below is a summary of the reasons for each.
《duration》
- No matter how nice the fragrance is, I would be disappointed if the good smell of the perfume disappears in an instant. I want the fragrance to last a certain amount of time, so I chose the duration. (30s / Female / Tokyo / Part-time job)
- I want to use different fragrances for different occasions, so if I know the duration of a fragrance, it is easy to calculate backwards and choose the perfume I want to use. (30s / Female / Osaka / Housewife)
- I choose products that last a long time because it is a hassle to reapply many times. (50s / Male / Ibaraki / Full-time employee)
- I don't want to use perfume when I go out, so I prefer long-lasting perfume (30s / Male / Shiga / Unemployed)
- Some fragrances lose their scent quickly, so I want a perfume that lasts a certain amount of time.(30s / Female / Saitama / Company management, Executive)
- Products with longer durations of use would eliminate the need to use perfume many times. (40s / Male / Chiba / Self-employed, freelance)
- If the duration is short, I have to put it on frequently, so I try to put on one with a longer duration. (20s / Female / Kagoshima / Housewife)
- I spend a lot of time working in the office, so I choose perfumes that retain their fragrance for a long time. (40s / Male / Tokyo / Full-time employee)
- It is better to have a long-lasting, fluffy smell than to have to reapply many times and have the smell become too strong. (20s / Female / Tokyo / Temporary staff, contract worker)
- I think it is more cost-effective if it lasts longer (30s / Male / Aomori / Full-time employee)
- I want the fragrance to last for a long time, so I place importance on the duration of the fragrance. (30s / Male / Hyogo / Part-time job)
- I want to enjoy my favorite fragrance for a long time, so I prefer a long-lasting fragrance. (40s / Female / Tokyo / Housewife)
- I am concerned about whether the fragrance will disappear soon. (50s / Female / Hyogo / Housewife)
- I want the fragrance to last as long as possible (40s / Female / Ibaraki / Part-time job)
- Many perfumes lose their smell quickly. (30s / Male / Tokyo / Full-time employee)
- It depends on how long the fragrance lasts and when to use the perfume to get the desired scent.(50s / Female / Yamagata / Part-time job)
- I work in an office for a long time, so I prefer a long-lasting fragrance. (20s / Male / Tokyo / Full-time employee)
- Because I sometimes worry about my body odor in an environment where perfume is not available for a long time, and I think it is better to have a long-lasting effect. (30s / male / Gifu / company management, executive)
- There is no point in smelling it only at the beginning.(20s / Female / Hyogo / Part-time job)
- I wear it mainly for work, so basically I prefer a long-lasting fragrance. (30s / male / Tokyo / full-time employee)
- Duration and price are important. I often shake it when I go out in the morning, and I want the scent to stay with me until nighttime, so I would be happy if it lasts at least 8 hours. The other factor is the price range. If the fragrance is the same, the cheaper the better. (30s / Male / Fukuoka / Others)
- Since there are many perfumes whose fragrance changes with different durations, be careful not to have a scent that is different from the image of the expected fragrance. (40s / male / Saitama / self-employed, freelance)
- I don't like the smell of products that last too long, because it bothers me. (50s / Male / Kanagawa / Self-employed, freelance)
- I want to put it on in the morning and want the fragrance to last until about evening. (50s / Male / Chiba / Self-employed, freelance)
- It's not cost-effective if I have to reattach it many times (20s / Female / Tokyo / Part-time job)
- Because I want to maintain the fragrance throughout the day (40s / Male / Shizuoka / Full-time employee)
- It is easier to choose where to wear it if you know the duration (50s / Female / Tokyo / Housewife)
- I want my favorite and preferred fragrance to remain as long as possible, so I feel like I'm getting more value for my money if it lasts as long as possible. (40s / Female / Tokyo / Full-time employee)
- I like that it lasts a reasonably long time (30s / Female / Tokyo / Temporary staff, Contract Worker)
《price》
- The first question is whether the fragrance is to my liking, in which case the price is irrelevant, but if it is not the fragrance, the price determines whether I can buy it or not. (50s / Female / Hiroshima / Unemployed)
- If the price is low, I can buy more immediately after running out. (30s / Male / Hokkaido / Full-time employee)
- I will wear it when I go out, rather than frequently every day, so the capacity should be small. I don't buy anything too expensive. (40s / Female / Shizuoka / Full-time employee)
- I tend to get bored easily, so I value the reasonable price so that I can replace it from time to time. (30s / Female / Hyogo / Part-time job)
- I always want to wear my favorite fragrance, so I want to buy a fragrance that I can afford to buy continuously. (40s / Female / Tokyo / Full-time employee)
- If the price is too high, I think it is a waste and use it less often, so I only buy reasonably priced items. (20s / Female / Hokkaido / Part-time job)
- If it is too expensive, I can't afford it, and conversely, if it is too cheap, I don't feel I can trust it. It is important that the price is reasonable. (40s / Female / Tottori / Self-employed, freelance)
- I think it is very important to know if the budget is something you can afford. (30s / Female / Tokyo / Housewife)
- Because I am a housewife, I cannot afford to buy expensive things. (40s / Female / Fukuoka / Housewife)
- I don't buy anything that is overpriced. I usually wear a little when I go shopping. I buy moderately priced items because I don't want to waste money on expensive items. (50s / Female / Akita / Housewife)
- I think the low price is the most important (30's / Male / Kanagawa / Full-time employee)
- Even if the fragrance is good, I don't want to keep using it if it is expensive. (20s / Female / Nagano / Part-time job)
- Price makes a difference (30s / Male / Kanagawa / Self-employed, freelance)
- Since I use it every day, I choose something in the price range that I can continue to use. (30s / Female / Tokyo / Full-time employee)
- I am particular about the price because I want to use it casually. (40s / Female / Okayama / Housewife)
- I hesitate to buy if it is too expensive (20s / Female / Miyagi / Part-time job)
- I can't afford to buy such expensive items (50s / Male / Aichi / Full-time employee)
- I will select according to my budget because there is a range of acceptable prices. (40s / Female / Shiga / Housewife)
- I prefer fragrances and buy the most reasonably priced ones I can find. (30s / Female / Hokkaido / Self-employed, freelance)
- I won't buy it if it's too cheap or too expensive (30s / Female / Osaka / Full-time employee)
- I don't wear it every day, but I think price is important to keep buying it (20s / Female / Miyagi / Part-time job)
- It is not good if it is too cheap because it indicates a relaxed mind and feeling (40s / Male / Chiba / Full-time employee)
- If it is too expensive, I won't buy it (20s / Female / Osaka / Full-time employee)
- I want to buy at a lower price than the actual store, so I place importance on the price including shipping (50s / Female / Nagasaki / Housewife)
- I don't want to use anything too expensive (50s / Female / Nagano / Full-time employee)
《package》
- I buy them because they look good and are packaged well (20s / Male / Niigata / Full-time employee)
- Other than the fragrance, I also value the design of the container. I feel better when I leave the container in my room if it is cute and stylishly designed. (40s / Female / Shiga / Part-time job)
- I collect perfumes because I like beautiful bottles, and I think it is important for perfumes to look good. I like bottles that make me feel good just by looking at the beautiful decoration. (50s / Female / Shizuoka / Part-time job)
- The packaging is important. A perfume must have a good fragrance, and the “package (appearance)” is just as important. I try to choose a cute package that I enjoy looking at and that soothes me. (30s / Female / Osaka / Full-time employee)
- I feel better if the package design looks stylish. (30s / male / Shizuoka / company management, executive)
- I sometimes buy them because of their cute packaging. If I like the design, I can display it in my room. (30s / Female / Tokyo / Part-time job)
- I want to display perfumes as part of my interior design, and the stylish packages make me happy when I see them. (40s / Female / Fukuoka / Housewife)
- I want to decorate my room and enjoy its appearance. (20s / Female / Miyagi / Unemployed)
- If the package is cute, I feel good just by displaying it. (20s / Female / Aichi / Student)
- I buy them when the packages are beautiful or cute (30s / Female / Ishikawa / Self-employed, freelance)
- I display them and collect them, so the packaging is important to me. (40s / Female / Osaka / Self-employed, freelance)
- The beauty and prettiness of the product alone makes me excited. (30s / Female / Aichi / Full-time employee)
- Stylish packages motivate me (40s / Female / Fukushima / Full-time employee)
- I want something that makes me excited when I see it (20s / Female / Iwate / Part-time job)
- I like the design of the package because it makes me excited when I use it. (30s / Female / Kanagawa / Part-time job)
- I can enjoy perfume as interior decoration (40s / Male / Nagasaki / Self-employed, freelance)
- If the container is stylish, it is fun to look at it and it also makes a good interior decoration for the room. (50s / male / Hokkaido / self-employed, freelance)
- We use several different kinds of perfumes. The bottles come in a variety of shapes and sizes, and I enjoy them as interior decorations. (50s / Male / Hyogo / Full-time employee)
《brand》
- I get excited when it's my favorite brand that I like (40s / Female / Ehime / Housewife)
- Quality by brand is important, and each brand has its own characteristics, so I choose perfumes with fragrances that make the best use of their characteristics. (40s / Male / Hyogo / Full-time employee)
- They prefer to use different perfumes from specific brands. Even if the fragrances are similar, I buy perfumes of my usual brand whose quality I can trust. (50s / Female / Aichi / Part-time job)
- I place a lot of importance on brands because they are easy to talk about in conversation with my colleagues. As much as possible, I often choose perfume brands that are talked about on social networking sites. (30s / Male / Tokyo / Full-time employee)
- When an acquaintance asks, “What's that perfume?” I prefer famous brands to unknown brands because it is easier for me to answer. (50s / Male / Wakayama / Full-time employee)
- I have a preference for fragrance, and when I wear it, I prefer a scent that is as good as possible not only for me but also for those around me. For this reason, I choose high-brand fragrances because they seem to be universally accepted. (30s / Female / Fukuoka / Housewife)
- I choose my favorite fragrance from my favorite brand (50s / Female / Toyama / Self-employed, freelance)
- Perfume lovers can tell the smell clearly by the brand. (40s / Female / Tokyo / Housewife)
- Many people will notice brand-name perfumes, and it is also a status symbol. (40s / Female / Hyogo / Unemployed)
- I feel more attached to my favorite brand. (40s / Female / Hyogo / Self-employed, freelance)
- Because popular brands are always better (30s / Female / Ibaraki / Housewife)
- I want a luxury brand (30s / Male / Osaka / Full-time employee)
- Famous brands have good fragrances, guaranteed quality, and beautiful bottle designs. (40s / Female / Kanagawa / Full-time employee)
- I like Christian Dior perfumes and have been using them for a long time. Therefore, when I choose a perfume, I place importance on the brand. (50s / Female / Aichi / Housewife)
- I buy products by placing importance on what brand and what kind of fragrance they have. (30s / Female / Tokyo / Housewife)
- I often choose perfumes of my favorite brands. (40s / Female / Chiba / Self-employed, freelance)
- I prefer brands that I like (30s / Female / Nagasaki / Housewife)
《capacity》
- Because I use it infrequently, I prefer a smaller capacity. (50s / Female / Osaka / Unemployed)
- I consider the brand and other factors, but since I use perfume frequently and consume it quickly, I tend to give priority to perfumes with large capacities. (40s / Female / Hyogo / Part-time job)
- I don't use it every day, so I don't need a large amount, and I want to try different products in small quantities. (40s / Female / Saitama / Part-time job)
- I want to use perfumes of various fragrances, so I choose small-capacity ones. (20s / Female / Tokyo / Housewife)
- I get bored with the same fragrance all the time, and I feel that too large fragrances are a waste because they are volatile. (30s / Female / Hyogo / Full-time employee)
- Because I don't want the fragrance to deteriorate, so I insist on choosing a smaller capacity. (40s / Female / Aomori / Housewife)
- Strictly speaking, it is cosmetic when considering two things: capacity and price. I myself tend to choose the one that gives me the best value for money. (50s / male / Hiroshima / self-employed, freelance)
- I love the smaller volume because the fragrance does not oxidize or deteriorate and the container is cute. (40s / Female / Hyogo / Part-time job)
- I choose one with a little more capacity. (30s / Female / Saitama / Housewife)
- I want to use up the product before the expiration date, so I try not to choose a capacity that is too large. (50s / Female / Tokyo / Full-time employee)
《other》
- I have weak skin, so perfumes with harsh ingredients cause skin irritation. Even if the fragrance is weaker, I want to focus on the ingredients. (40s / Female / Chiba / Part-time job)
Summary
When asked what other factors besides fragrance are important to them when purchasing perfume, “Duration” was the most important factor at 29%. Many respondents preferred perfumes with long-lasting fragrance, giving reasons such as, “It's a hassle to put it on again and again,” and “I want to smell it for a long time.
Many also consider the “packaging” and “brand” of the perfume, and some find practicality in aspects other than the fragrance, such as “the bottle makes a nice interior decoration” and “a famous brand makes it easy to talk about”.
Although many people choose perfumes based on fragrance, we found that they also consider various factors other than fragrance when choosing a perfume.
《Citation and Reproduction of Survey Results》
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